Viral media has formed policy makers' out of
the online community.
·
The Kony 2012 project is sparking a debate on how much collective power,
through social networking, can be used to influence or make policy.
Firstly, it is only the threats posed by the method of
the Kony 2012 that is the danger, obviously
not the honourable sentiment.
Objectivity
and logic are the champions of policy making, but now the emotionally
inspired zeitgeist of social networking is playing a bigger part. The argument is not that there is no need for
this type of emotional blackmailing, policy making should have an overture of
humanism. Even so, the choice to go to war should not be for mere public consumption. This approach may see the beginnings
of a slippery and dangerous path to lynch mob-ism. Before this is disregarded
as overly cynical and bleak, let me explain.
The danger is that people could
be coerced by emotion and not objectivity, by playing to our heartstrings. Out
of the 30 million supporters of Kony 2012, did all of them read up on the poor credentials of Invisible Children,
or delve any further into the Ugandan situation? Perhaps. But the sheer numbers
would cry out that they did not. So here is the risk, the people have been
emotionally urged to go on a crusade against
evil for reasons unselfish and admirable, but without proper consideration.
The Invisible Children run under the banner of ending war, yet the campaign is advocating a kind of war, a war of policing the world.
All the while, they help supply the Ugandan military, and pursue a cause that
would inevitably see more military
intervention all over the world, and on a moral basis rather than the 'finite'
reason of self-protection. As Gordon precluded, it smacks of neo-colonialism,
in a sense a mandate, based on the idea that the
relatively few have a moral authority over the rest.
And if it is a force for good,
which I think Invisible Children is, then I think that is brilliant. Nevertheless,
the power of viral media may have taken over from TV as the best controlled
indoctrination tool. The internet
audience must be ever self-vigilant and critical of what they experience online,
especially if it concerns decisions as significant as going to war. It makes me grumble to think that
people need to see the tragic events of
Jacob juxtaposed to a cute kid doing sand angels to appreciate the
horrible situation in Uganda
The Invisible Children are false
advertising; in reality they are not anti-war; emotion has betrayed the audience
from investigating this. This is not a slant on the Invisible Children's integrity, I support their noble
cause, and hope that Kony is punished. However, if one man's NGO can persuade
people to put aside their objectivity , and indirectly and unknowingly
insight war because of emotional
propaganda, this is a danger. "The
world is not ruled by reason, but by passion, and when a man is driven to
despair he is ready to smash everything
in the vague hope that a better world may arise out of the ruins."
Kock-Weser Foreign Affairs Journal. When a war is for public consumption it can
be as temperamental as its people are, if it is for public protection it has some
limiting factors, the perceived
parameters of self defence.
Whether for good or bad, the internet has allowed for the privileges once
only bestowed on governments and
authority's to decide to go to war, to everyone online. And this everyone can be blinded by emotional
propaganda. The Kony 2012 project is a good use of this emotional propaganda,
but it could be used for more sinister causes. The people are blinded by
emotion in this campaign, this time it is a good thing; but the new collective
power of the internet, combined with good
spin doctoring can lead to people putting aside their objectivity and picking up their pitchforks.